It's evident in Genshin Impact's Genesis Crystal store, where buying large amounts of Diablo 4 Gold currency gives players an even larger amount of the same exact currency. This is also apparent in the case of Lapis -the paid currency that is used in Final Fantasy Brave Exvius -and entices players with "bonus" currency reaching into the hundreds when buying packs that are worth upwards of $100.
"A usual tactic in mobile games or other games that uses microtransactions is to make it more complicated currency," an anonymous employee working in the mobile games industry recently told me. "Like when I pay $1, I'd get two types of currencies (gold and jewels, for instance).
It is helpful to obscure the exact value of money spent because there's no one-to-one conversion. Furthermore, we purposely place less favorable deals in front of other deals in order to make other deals appear more lucrative , and users believe they're smarter for saving their money and obtaining the deals."
"In the business I was in, we held weekly events that had unique prizes They were also designed so that you could [...] finish it using uncommon in-game currency, which could allow you to win one of the major prizes. Designers also had to include additional prizes for milestones after that first prize, and that would usually require spending real cash to make progress in the competition.
A lot of our milestones and metrics to buy Diablo IV Gold measure whether an event was successful is of course how much individuals spent. We did take into account sentiment however I'm sure the upper management always had more to worry about the amount of participants to spend."